Creating a brand identity requires strategic thinking, collaboration, and creative execution. Having a defined process that covers how building a brand identity is achieved (and reproduced) is important to demonstrating results for our clients.
We keep our minds open to as much information as possible, immersing ourselves in your environment and learning everything we can to inform our decisions along the way. We work with you to understand how your story, company, aesthetic, and audience can combine to achieve your desired brand positioning. We also independently research your audience, industry, and competitors to identify commonalities and differences that could inspire potential solutions and opportunities to differentiate or connect emotionally.
This can involve or include:
The next step involves narrowing our focus. Part of this requires time and space to absorb all the information and develop unique ideas. Based on everything we learn during our research, we determine creative and technical approaches to connect with your audience and express your brand image. This means gathering references that communicate that expression, and sketching prototypes for possible concepts. These ideas are typically rough, but when complete, the brand direction is defined.
This can define or deliver:
With a defined direction and clear concept in mind, we begin crafting and/or prototyping your brand design system. This means testing the designs as we apply it to the deliverables we plan to build. Our creative process allows for up to two rounds of revisions to ensure everything we design meets your expectations and aligns to our defined brand strategy.
This can involve or include crafting:
The last phase involves fine-tuning deliverables and implementing your brand identity system. Think final file handoffs, website launches, store openings, and product releases. Depending on your needs, we remain available after delivery to train or direct team members and make sure everything meets your expectations. We do our best to continue supporting your team.
The outcome is typically in the form of: