Uniteable launched in 2015 and has enjoyed success as the only meeting organization tool featured on the Asana integrations page. That placement helped drive growth, but complacency over time resulted in a decrease in customer retention and growth. The team at Uniteable approached us to help rethink their brand, and position them for growth.
How can this brand differentiate itself from similar competitors and resonate with users who need a task oriented solution to meetings?
Craft a clear message so the product is easier to understand, then redesign the identity and online experience to be more attractive to the modern, target user.
After a brand identity audit and competitive analysis, we determined that growth would come from focusing on the Asana user base rather than extending the messaging beyond the Asana environment. Instead of trying to integrate with the myriad of project management tools, we would reposition Uniteable as the premiere tool for teams using Asana to get the most out of their meetings.
We redesigned Uniteable’s brand identity to align with the expectations of Asana users; it needed to feel like part of the software itself rather than just another integration. Choosing a brand design aesthetic that felt familiar and accessible, we focused on Uniteable’s website design, simplifying the user experience and adding a dynamic explainer video that guides people through the key features of using Uniteable.
Uniteable’s new brand positioning and overall redesign establishes them as a leading Asana integration that feels like a natural extension of the software itself.
With a new identity, new website, and concise explainer video, Uniteable relaunched with new promise for new and existing customers.